Cyclus is a startup company that provides a bike sharing service. Coinciding with the establishment of Cyclus in the city of Aarhus, in Denmark, I was asked to create a new website and brand identity in order to introduce the service to the community.
Targeting young professionals and students, the design needed to be simple, well structured and easy to understand. I have achieved that by using a flat design style, very neat and tidy. Since the main goals were to attract new users and create awareness a fresh and friendly tone of voice were used.
