Grupo Casa Pueblo is a hospitality brand that focuses on design and experience for the modern traveler. The group has two hotels in Mexico, one in Tulum and the newest one in Boca Paila. I was asked to design some editorial assets to present the brand to both customers and stakeholders.
As a destination for creative pioneers, adventurers and innovators the design needed to be clean and sophisticated and, at the same time, reflect the vibe and atmosphere of its idylic location. A rather neutral color palette inspired by native flora and the clean and bright plastered walls of Casa Pueblo, combined with an elegant and stylish font combination give the design its neat and minimalistic feel.
