Design a new brand identity for the city of New Orleans in the U.S. by using a unique and lateral approach and building a brand system that emphasises the city's advantages and features that make it recognisable and unique. 
Under the brand idea of "let the good times roll!" the identity I have developed wants to transmit the charm, vibrancy and creativity of New Orleans. A bespoke rounded and fluid typeface was created for the logo and a vivid and colourful palette inspired by the architecture of the city create this versatile and memorable brand identity.
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